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Stranger Fiat
Campaign for the Limited edition Fiat Pulse Abarth in partnership with Netflix and Stranger Things.
Client: Fiat
Agency: Leo Burnett
Role: Concept + Art Direction
The campaign was launched with a different kind of teaser. Since it was just in time for Halloween, we created a short scary film to be played in movie theaters as the last trailer before horror movies, just enough to give the audience a little scare.
After the launch, the campaign spread throughout the city.
And it quickly caught the attention of the press
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