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Cavalinho do Fantástico
Every Brazilian knows it. Three times, and you can request a song on Fantástico. Fiat was the sales leader for three consecutive years and decided to request a song as well.
Client: Fiat
Agency: Leo Burnett
Role: Concept + Art Direction
We created a Fiat horse (the puppet that hosts the sports segment), and for the first time, a brand requested a song on the highest-rated show on Brazilian TV.
1.2m
impressions
It went viral on social media and generated more than
3m
people
along with more than
who watched live on TV
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