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iDverse

More than 50k people die from adverse events in Brazil every year, which are unintentional incidents caused to patients during medical care due to unawareness of pre-existing conditions.

To help prevent this from happening, we created a dinamic graphic code that facilitates the identification of these conditions in emergency care.

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Client: Emergency Rescue World

Agency: Havas+ & Havas Health

Role: Concept

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It can be applied to any kind of material, helping to save thousands of lives.

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22k

healthcare professionals

We reached more than

6.4m

people

and more than

through our partner brands: Vivara, C6 Bank, Emergency Rescue World Society, Brazilian First Aid Corps and others.

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