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iDverse
More than 50k people die from adverse events in Brazil every year, which are unintentional incidents caused to patients during medical care due to unawareness of pre-existing conditions.
To help prevent this from happening, we created a dinamic graphic code that facilitates the identification of these conditions in emergency care.




Client: Emergency Rescue World
Agency: Havas+ & Havas Health
Role: Concept




It can be applied to any kind of material, helping to save thousands of lives.








22k
healthcare professionals
We reached more than
6.4m
people
and more than
through our partner brands: Vivara, C6 Bank, Emergency Rescue World Society, Brazilian First Aid Corps and others.



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